Short Digital Movies
Meeting the entertainment demands of today’s busy executives
Hitherto, man’s media choices from a evolutionary standpoint have been:
• Print
• Radio
• Monochrome TV
• Color TV
• Internet
Up to this stage of the Internet’s development, the best format to deliver data be they infotainment or commerce is via e-business and e-commerce sites.
Simultaneously as the world was gripped by the fever of the dot-com era as characterized by the narrow and mid bands mode of data delivery, another major development was taking place – the quest to achieve higher speed of data delivery through optical fibre networks; which gave birth to the broadband infrastructure as we know it today.
The advent of the broadband brings about another momentous evolution in man’s media scene.
From data delivery speeds of 100 - 256 - 512Kbp broadband media promises to deliver TV quality video; CD quality audio and interactive HTML/Print features.
Till this stage the narrow and mid band eras have been able to deliver successfully, in many instances of information and commercial delivery.
However it was still lacking in an equally important area – that of entertainment and hence the delivery impact of the intended message.
• Today’s busy executives do not have time to watch even a one or two hour movie.
• How then does broadband media address this lifestyle development ?
• Research have shown the online audience will stay glued to a site for a maximum 8-12 minutes
• Therefore what can man expect and how can he be entertained?
• For the busy executives who has hardly any time to be a couch potato, he has to rely on his trusted media player on his PCs or notebooks especially if he is on the move all the time.
• It is also evident today that media players can be found on PDAs as well as even mobile phones!
• The challenges facing the content creation industry today is to create; deliver and appeal to these busy executives
Asia Broadband Media is pioneering to create and deliver Short Digital Movies for the Broadband media.
Contents
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Cultural Edu..
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Video On Dem..
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Online Games
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Entertainment...
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Personal Music...
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